Greetings from the Director

We live in an age where globalization affects directly and indirectly countries, industries, firms, and individuals. At the same time, there is a growing cross-over between East and West which requires holistic perspectives to facilitate prosperity and competitiveness better. Despite the current heightened awareness of and interest in "competitiveness," it has been defined differently across diverse fields and experts. However, an integrated definition has yet to be reached. Moreover, the interpretations of previous rankings on national competitiveness are often misleading due to the fact that they have not been supported by the use of a

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rigorously developed model or appropriate methodology grounded on systematic credentials of academia and practice.

IPSNC is dedicated to integrating different approaches from East and West that will help develop a better understanding of competitiveness. By adding Eastern experiences and wisdom to the traditions of Western academics, IPSNC aims to provide a more in-depth assessment of competitiveness. Such an approach will show economies, industries, firms, and individuals how they can strategically enhance their position as they engage with varied and complex global challenges.

Unlike previous efforts on competitiveness, our research adopts a different approach by extending Michael Porter’s seminal work on the Diamond Model along two dimensions - scope and source of national competitiveness. By integrating these two dimensions into one framework for evaluating competitiveness, our model offers a more comprehensive view which facilitates a better understanding on competitiveness for both advanced/developing, as well as large/small economies.

The IPSNC annually publishes the National Competitiveness Research (NCR) by conducting statistical analysis for more than 60 economies through combining both hard data and survey data from across the world. Besides the publication of this country/region-level report, we also consult industries, firms, and individual leaders that wish to gain competitiveness in domestic and global contexts.

Hwy-Chang Moon, Ph.D.

Director, IPSNC
Professor Emeritus, Seoul National University
Editor-in-Chief, Journal of International Business and Economy

www.hwychangmoon.com